Having success is really not that hard. In fact, it’s pretty simple.
“But Ed, if it’s so simple then why do 95% of all people fail to reach the top?”
Because they’re stuck in their ways and don’t want to change. They have an “oh well” attitude instead of a “whatever it takes” attitude. If they wanted it bad enough, they’d have it.
You’ll encounter all kinds of people in your career. Over the years, I found there are four kind of business owners, entrepreneurs and professionals.
Which one are you?
1) Some are Sojourners. These are the tire-kickers. They’re curious. They have an idea — a dream. They give it a college try and hope it sticks. But they’re usually gone before you can remember their name.
2) Some are Ordinary. These people are smart and hardworking. They want success pretty bad, try to achieve it, perhaps even have a little. But they fall short, because they don’t try hard enough or hang in there long enough. They don’t seek out help. Or they do, but don’t follow through on the advice they’re given. They’re not really serious.
3) Some are Masters. With brute force, they plow down every obstacle. They have strong determination and an outstanding work ethic. And so, eventually, have some success. But they just can’t seem to break through to the next level, to become Extraordinary.
4) Some (very few) are Extraordinary. These are rare and remarkable. They were once, themselves, Masters, struggling to break through to the next level. But they persevered — never stopping, learning or trying. Eventually, they soared to the top, dominating their market, becoming very wealthy in the process and making it look effortless to all those around them.
Now you can show the un-extraordinary how to become extraordinary, but you can’t make them. That is up to them and that’s just the way it is. So if your customers, students, partners, associates, [fill in the blank] aren’t living up to your expectations, don’t worry about it! Your job is not to change them.
It’s just not possible.
I love what Jim Rohn says, “I told myself that I’d get them to change even if it killed me... I almost died!”
Hold onto that nugget of truth. It will save you lots of time and aggravation, trust me.
The majority of the people you come across will either be “sojourners” or “ordinary” and they will probably fail (or at best, eke out a less than stellar result) because…
They don’t think and act like the wealthy and they don’t want to change.